Senior Product designer ✦ (UX/UI)
Senior Product designer ✦ (UX/UI)
I turn complex problems into products that ship, scale, and perform. Across Web, iOS, Android, CarPlay, Android Auto, SaaS.
I turn complex problems into products that ship, scale, and perform.
Across Web, iOS, Android, CarPlay, Android Auto, SaaS.
BASED IN The netherlands
Open to Senior & Lead Design Roles
10+ years of Experience
SCROLL DOWN
SCROLL DOWN
Clients & Organisations
Verified impact
Verified impact
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TomTom App Revenue growth
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TomTom App Revenue growth
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ENEco SME Sales Conversion
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ENEco SME Sales Conversion
€
ESA's Science Programme Funding Secured
€
ESA's Science Programme Funding
€
ESA's Science Programme Funding
€
ESA's Science Programme Funding
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Expertise
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Expertise
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Expertise
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years of
years of
End-to-End Product Design
I've led design end-to-end across Web, Mobile, SaaS, and Automotive, from research and strategy to shipped products.
My work spans ESA, Eneco, and TomTom, where I've combined Human-Centered Design, A/B experimentation, early discovery and scalable design systems to deliver outcomes that are both usable and measurable. Here's what I bring to your team:
UX Research & Discovery
User interviews, usability testing, journey mapping.
Multi-Platform Design
Responsive Web, iOS, Android, CarPlay, Android Auto, SaaS.
Design Systems
Scaling design systems across platforms.
Experimentation & CRO
A/B testing, funnel optimisation, data-driven iteration.
Workshop Facilitation
Discovery sessions with PMs, engineers, and stakeholders.
Mentoring & Team Growth
Supported junior designers through critique and process.
UX Research & Discovery
User interviews, usability testing, journey mapping.
Multi-Platform Design
Responsive Web, iOS, Android, CarPlay, Android Auto, SaaS.
Design Systems
Scaling design systems across platforms.
Experimentation & CRO
A/B testing, funnel optimisation, data-driven iteration.
Workshop Facilitation
Discovery sessions with PMs, engineers, and stakeholders.
Mentoring & Team Growth
Supported junior designers through critique and process.
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CASE STUDIES
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CASE STUDIES
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Process
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Process
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Process
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No guesswork, just a clear path from
ideas → results.
No guesswork, just a clear path from
ideas → results.
01
DISCOVER
Every great solution starts with a lot of questions and zero assumptions. I begin by immersing myself in the user's world, conducting research, gathering data, and identifying the "pain points" that actually matter. It's about widening the lens to see the full picture before we start narrowing in on the frame.
02
DEFINE
Research becomes strategy. I synthesise findings into a clear problem statement, define success metrics tied to business KPIs, and align stakeholders before design begins. So product, engineering, and leadership are all solving the same problem.
03
DEVELOP
From sketches to tested, high-fidelity prototypes, with users in the loop throughout. I focus on scalable design systems, not one-off screens. Breaking assumptions in a prototype costs nothing. Breaking them in production costs everything.
04
DELIVER
A design is only as good as its execution. I partner closely with engineers to ensure every pixel, transition, and line of logic is translated perfectly into the final product. I don't just "hand over" files; I deliver scalable, documented systems that are ready to grow and make a measurable impact.
01
DISCOVER
Every great solution starts with a lot of questions and zero assumptions. I begin by immersing myself in the user's world, conducting research, gathering data, and identifying the "pain points" that actually matter. It's about widening the lens to see the full picture before we start narrowing in on the frame.
02
DEFINE
Research becomes strategy. I synthesise findings into a clear problem statement, define success metrics tied to business KPIs, and align stakeholders before design begins. So product, engineering, and leadership are all solving the same problem.
03
DEVELOP
From sketches to tested, high-fidelity prototypes, with users in the loop throughout. I focus on scalable design systems, not one-off screens. Breaking assumptions in a prototype costs nothing. Breaking them in production costs everything.
04
DELIVER
A design is only as good as its execution. I partner closely with engineers to ensure every pixel, transition, and line of logic is translated perfectly into the final product. I don't just "hand over" files; I deliver scalable, documented systems that are ready to grow and make a measurable impact.
TOOLS I can USE. never stop learning
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about
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about
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about
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Nicola Toro
Driven by outcomes. Built to collaborate.
Nicola Toro
Driven by outcomes. Built to collaborate.
I'm a Senior Product Designer with 10+ years delivering end-to-end digital products across web, mobile, SaaS, B2B, and enterprise platforms. Originally from Italy, based in the Netherlands. I work at the intersection of user insight, business goals, and technical delivery. Embedded in cross-functional teams from discovery through to launch. My work has contributed to award-winning apps, a historic institutional funding decision, and measurable revenue growth across three industries.
My approach to leadership comes from 12 years of competitive rugby, including 4 years as Team Captain. That experience taught me something no design tool can: how to keep a team aligned under pressure, how to make decisions with incomplete information, and how to bring out the best in people around you. I bring the same mentality to design, not just as a craftsperson, but as someone who drives the work forward and takes ownership of outcomes.
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GET IN TOUCH
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Let'S WORK
TOGETHER
Open to Senior and Lead Product Design roles, in The Netherlands or Remote.
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GET IN TOUCH
//
Let'S WORK
TOGETHER
Open to Senior and Lead Product Design roles, in The Netherlands or Remote.
GET IN TOUCH
//
Let'S WORK
TOGETHER
Open to Senior and Lead Product Design roles, in The Netherlands or Remote.
GET IN TOUCH
//
Let'S WORK
TOGETHER
Open to Senior and Lead Product Design roles, in The Netherlands or Remote.
CASE STUDIES
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//
HOW I WORK
//
No guesswork, just a clear path from
ideas → results.
01
DISCOVER
Every great solution starts with a lot of questions and zero assumptions. I begin by immersing myself in the user’s world, conducting research, gathering data, and identifying the "pain points" that actually matter. It’s about widening the lens to see the full picture before we start narrowing in on the frame.
02
DEFINE
Definition is where we find the signal in the noise. Here, I synthesize my findings into a clear strategy. I define the core problem, align business goals with user needs, and set the success metrics. This ensures we aren't just building something beautiful, we’re building the right thing.
03
DEVELOP
This is where the diamonds start to take shape. I move from low-fidelity sketches to high-fidelity prototypes, testing and iterating as I go. Whether it’s an intricate design system or a complex flow, I focus on creating intuitive interactions that feel natural. I break things early so they stay fixed later.
04
DELIVER
A design is only as good as its execution. I partner closely with engineers to ensure every pixel, transition, and line of logic is translated perfectly into the final product. I don't just "hand over" files; I deliver scalable, documented systems that are ready to grow and make a measurable impact.